Background Music for effective use in business
31 October 2024
Create a good experience for customers. Appropriate music can create an atmosphere that makes customers feel comfortable and engaged. Studies have shown that music can affect the amount of time customers spend in a store. For example, playing slow music may cause customers to linger longer and increase the likelihood of making a purchase. Curating a playlist that aligns with the target audience and the business theme is essential to leveraging this advantage
From the perspective of the employees
Increase employee productivity. Playing music in the workplace helps employees concentrate and reduces stress, resulting in better work performance. Playing instrumental or classical music in the office can create an atmosphere that allows employees to focus more on their tasks
Brand image
Enhancing brand image with background music is an important part of brand building. Each genre, style, and rhythm of music can reflect the company's values. For example, a luxury brand might choose classical music to convey elegance, while a coffee shop might opt for lively pop music to create a vibrant atmosphere. Building a brand with music helps customers remember the business more easily
Choose appropriately
Choose the right music. Selecting the appropriate music for different times or special activities can enhance the customer experience. For example, playing energetic music during busy times can create a lively atmosphere, while playing soft music during quiet times can provide relaxation for customers. Creating a playlist that changes throughout the day helps the music match the current atmosphere
Abide by the law
Compliance with copyright law: The use of music in public areas must be properly authorized. Unauthorized use of music can lead to legal issues. Working with a reliable music licensing service helps businesses understand various regulations and find suitable music channels
 | @kupmaxap Editor : Apisit Srisilarak |
