How to use background music to attract customers
4 ways to create professionalism for your business
1.Create an atmosphere that aligns with the brand
Choose music that aligns with the business image. For example, a coffee shop might use soft jazz to make customers feel relaxed, while a retail store might use faster-paced music to create a lively atmosphere.
Businesses should choose music that suits their target audience. If your business focuses on families, you should use soft and easy-to-listen-to music.
2.Apply music in each zone
For large businesses, such as department stores, hotels, or multi-zone restaurants, different types of music can be used according to the atmosphere of each area. For example, the lobby might use soft jazz music, while the restaurant might use instrumental music to help customers feel relaxed.
3.Stimulate purchasing behavior
Research shows that slow and gentle music can make customers feel comfortable and spend more time in the store, which increases the likelihood of making a purchase.
4.Create a brand image
Choosing a song that matches the brand's identity can make it easier for customers to remember the business. Every time they hear a similar song, it might make them think of your business immediately.
 | @kupmaxap Editor : Apisit Srisilarak |
